Aug 16 2011
Choosing A Canadian Merchant Account Provider
Whatever kind of company you run, or whatever products or services you’re marketing, it’s likely you’ll require a credit card merchant account. Merchant accounts are special bank accounts that enable you to accept credit and debit cards as payment. The accounts are linked to a card processor and work together with your customer’s bank to route payments into your account.
Why Do You Need A Merchant Account?
There are several main reasons why you need a payment processing facility.
· Increases your business. Whether your business is a physical or online enterprise, many customers will wish to use cards for payment. If you can not accept cards, they’ll go elsewhere. Simply displaying a card logo will attract customers.
· Enhances your image. Lacking debit and credit card processing facilities causes you to look unprofessional and amateurish. Any business that’s serious nowadays has these facilities.
· Saves you money. Credit cards are in fact a cheaper option than checks or cash. Checks and cash require more handling than cards, and so are more expensive in time and wages in the long term.
Types Of Merchant Accounts
Merchant accounts belong to two main types, “card present” and “card not present” (cnp).
· You will need a “card present” facility if you simply have a physical store or office. This enables you to execute credit and debit card processing facilities on the premises when customers present their cards, or to carry a card machine along with you when you have a mobile business.
· If you carry out any other type of transaction, such as mail order or internet, you will need a cnp (card not present) payment processing facility. The application process for these accounts takes longer because of the greater potential for fraud.
Finding A Merchant Account Provider
Most banking institutions offer merchant services, but they’re not all exactly the same. This is an important aspect of your business and you have to be sure to select a provider that’s right for you. Just what exactly should you be looking for?
· Find a Canada-based provider. Until recently, most providers of merchant services were US based and were very expensive for Canadian clients, requiring extra fees and deposits. Now there are companies like Canada Post which allow you to establish an online store, in English, French or both.
· Ensure the provider is efficient and trustworthy. Look into the background and read reviews and feedback from users.
· You should be prepared to pay $200-$300 in start-up fees. Watch out for providers that charge ludicrously low fees – they’ll not really be well run or provide good service. On the other hand, many fees charged are not necessary. Study the charge details carefully avoid any provider that doesn’t make them completely transparent.
· The provider should be able to process several different types of cards – Mastercard, American Express, Visa, etc. – and enable other options also, such as Paypal.
· Last and surely not least, how good is their customer service? If you are having issues with your card terminal, how fast can you get help before it seriously affects your business? Telephone their customer service number at different times of the day and night and find out if it is answered by a real person, as well as in a courteous, prompt and friendly way.
It has been estimated that without a merchant account you could lose 85 percent of your sales. In the current climate you truly can’t afford to be without this facility, if you would like your company to build. Take the trouble to select the right provider, and you have very little to fear from the competition.
These are interesting points we wrote in our post, but it would be a mistake to think that this is all there is to this information. We have found other websites like this one about small business ideas that you might find useful . Don’t forget to share it socially too!
















